This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
Customization and innovation
March
12, 2022
Starting at: 14:00
Duration: 2:30 hour.
Duration: 2:30 hour.
Polish Pavilion
business
Be yourself! At all costs?
Looking at life today and the consumers who lead it, it's not hard to see that everyone wants to be unique. This entails a strong trend - the customisation trend. On the one hand, it is a manifestation of the growing expectations of consumers, customers. But looking at it from the other side, it is definitely evidence of huge technological progress.
On the other hand, it is a return to the roots - after all, once upon a time every single item carried the 'handmade' label. Each one is different.
We cannot disagree with this statement. But should everyone receive a product that is perfectly tailored to them? Isn't this a definite abuse and is it sustainable?
Programme of the conference
Open entry