The economic program of Expo 2020 in Dubai is about to start

Published: January 28, 2021
Soon new initiatives, which are part of the economic program which will accompany Poland’s participation in the World Exhibition Expo 2020 in Dubai, are to be launched. The program consists of 13 support tools, aimed at Polish entrepreneurs who want to develop their business in the countries of the Persian Gulf, by taking advantage of Poland’s participation in this the world’s largest promotional and exhibition event. The first initiative – the Go to Brand Expo 2020 program implemented by the Polish Agency for Enterprise Development – starts on January 27.

Expo 2020 in Dubai, which was postponed for a year, due to, the coronavirus pandemic and will take place from 01/10/2021 to 03/31/2022. This will be one of the first such a large scale stationary events. The organizers expect 18 million visitors to the event in 25 million visits.

The economic program is a key element of Poland’s preparations for Expo 2020 in Dubai. Its main goal is, the economic promotion of Polish companies and supporting them in establishing and maintaining business relations with partners in the Middle East. This goal results directly from the Program Concept of Poland’s participation in Expo 2020 in Dubai, which was adopted by the Council of Ministers in 2018 and confirmed in December 2020.

– While creating the economic program, we aimed at becoming an impulse for Polish entrepreneurs to implement their export aspirations. Our offer of cooperation is aimed at both small and medium-sized companies as well as large corporations. It seems that in the coming year there will be no better way to promote business in Arab markets. Expo 2020 in Dubai has become an umbrella for many initiatives – from diplomatic, through economic, scientific and cultural ones. On all these levels, we are building a multi-faced message about our country, which we will present in the Poland Pavilion and during many events planned for the six months of the Exhibition. These events will be crowned by the Polish Day and the Poland-United Arab Emirates Economic Forum (6–7 December 2021) - says Adrian Malinowski, Commissioner General of the Polish Section of the World Exhibition Expo 2020 in Dubai.

The offer of support is addressed in particular, to industries that have been identified as industries with the highest export potential to the Middle East markets, i.e. medical equipment, cosmetics, „Moda Polska” (clothing, footwear, accessories, jewelry sector), IT / ICT, gamedev , furniture, biotechnology, pharmaceuticals and pro-health services, Polish food specialties, the construction industry, yachts and recreational boats, green technology, tourism, mobility and electromobility.

The offer for entrepreneurs has been prepared in cooperation with many institutions, incl. The Minister of Development, Labor and Technology, the Polish Investment and Trade Agency, the Polish Agency for Enterprise Development, as well as many Marshal’s Offices. The support package includes promotional, organizational and financial support, as well as an opportunity to learn more about Arab markets and the opportunity to establish business contacts. Details of the economic program will be presented on an ongoing basis at

– The upcoming World Exhibition in Dubai is a chance for Polish SMEs to appear on global markets. Hence the idea of supporting the promotion of Polish brands in the already proven formula of the Go to Brand competition – says Marcin Czyża, vice-president of the Polish Agency for Enterprise Development, Ambassador of Poland’s participation in the World Exhibition Expo 2020 in Dubai. – The competition, which will start on January 27, is one of the most important elements of the Economic Program accompanying Poland’s participation in this year’s Expo. This is a chance for our companies to overcome the difficulties caused by the pandemic, by finding new markets, acquiring business partners and building strong and lasting trade relations in the United Arab Emirates and the Persian Gulf region– adds Marcin Czyża.

13 economic program initiatives

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