Promotion of Poland’s tourist attractions in Dubai

Published: April 19, 2022

Poland is an appealing tourist destination with 17 UNESCO World Heritage sites. These include the Medieval Town of Toruń, the Old City of Zamość, Historic Centres of Cracow and Warsaw, and the Białowieża Forest.

Promotion of Poland’s tourist attractions in Dubai
Promotion of Poland’s tourist attractions in Dubai
Poland can also boast 23 national parks, 120 landscape parks, and numerous monuments. The World Exhibition in Dubai was an excellent opportunity to promote the country as an appealing tourist destination that offers high-quality tourist infrastructure.
  • The zone called “Poland. Inspired by Nature” created in the Poland Pavilion allowed the visitors to learn about the rich and diverse offer of Polish companies of the tourist sector. It was presented by luxury hotels, local agri-tourist farms and slow-travel accommodation establishments.
  • Expo 2020 Dubai is accompanied by one of the largest tourist fairs in the world – the Arabian Travel Market (from 8 to 11 May 2022). The Polish stand will be arranged by the Polish Tourism Organisation.
  • LOT Polish Airlines, with more than 90 years of history, nearly 9 million passengers per year and about 350 flights per day were a strategic partner supporting Poland’s participation in Expo 2020 Dubai.

The zone “Poland. Inspired by nature” in the Poland Pavilion presented the rich offer of leading companies of the tourist and accommodation sectors. One of the best known Polish brands is the luxury hotel chain Hotele SPA Dr. Irena Eris that not only stands out thanks to their high quality of service but also attracts guests by offering them unique locations where they can have a break from their daily life in direct contact with nature. The five-star hotels operated by this renowned cosmetic company are located in Polanica Zdrój, Krynica Zdrój and the Region of Dylewskie Hills. The Dr Irena Eris hotel chain is rewarded for their high-standard services, while the opinion-forming portal TripAdvisor regularly grants them the prestigious Certificate of Excellence.

The accommodation establishments in Poland are increasingly diverse and tailored to the customers’ expectations, so other interesting places could not have been overlooked in the Poland Pavilion. 4rest Camp offers year-round accommodation in yurts. This intimate holiday resort is located on the shore of a lake located approx. 30 km away from Gdańsk. Those visiting the Poland Pavilion could also learn about other leisure centres located close to nature. The Karkonosze Mountains host Kalevala where you can feel the Lapland climate with Finnish saunas, Lavvu tents, and admire shows of northern lights with the use of VR.

Polish tourism on the Arabian Travel Market

Sectoral fairs are an opportunity for the companies of the tourist sector to attract foreign customers. The Arabian Travel Market is one of the most important events in the global calendar. The fair displays the entire array of tourist services, ranging from accommodation facilities, air tickets, transfers, tourist events and tours, tailor-made trips, to software for tourist enterprises. The upcoming edition of the Arabian Travel Market will take place from 8 to 11 May 2022. The companies of the tourist sector will present their offer at the stand of the Polish Tourism Organisation (POT).

The POT actively promotes Poland as an appealing tourist destination. It organizes national stands at the largest sectoral fairs both at home and around the world, analyses trends, and cooperates with regional organizations. It also implements the Polish Tourist Brands project, a quality brand highlighting the advantages of individual regions and sightseeing routes. This title has been awarded so far to Cieszyn Silesia, Lublin, Toruń, the Beskids and the Land of Loess Canyons. Candidates to become members of the Polish Tourist Brand are Zamość, the Białowieża Forest, the Route around the Tatra Mountains, the Polish Jura, and the Western Mazuria.

LOT – Airlines with more than 90 years of history

One of the most recognizable brands in the world’s airline industry is PLL LOT, founded in 1929. The company currently operates 75 aircraft in total. It is also the first European airline to acquire the Boeing 787 Dreamliner. In 2020, LOT operated its longest flight ever, at 14 hours and 55 minutes. It took so long to travel from Warsaw to Buenos Aires. During the Expo, LOT Polish Airlines regularly operated flights to Dubai by expanding its route network by adding this new destination.

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