Explore Japan and Asian markets

Japan, the world’s third-largest economy, is a global leader in technology, automotive and electronics. The country is characterised by advanced infrastructure, innovative solutions and a strong export sector. Japan is also famous for high-quality products, precision and attention to detail.

Japanese market

Advanced technologies and innovations

High interest in foreign products and services

A business culture based on trust and relationships

Economic power

Japan has built its economic power on advanced technology and dynamic industry. Moreover, it plays a key role in international economic organisations being one of the main trade partners in the world.

Business model

The Japanese business model puts an emphasis on quality, efficiency and long-term planning which allows to maintain high competitiveness in global markets.

Adaptability

Despite limited natural resources, Japan successfully develops the sector of advanced technologies and renewable energy sources.

Social aspects

The Japanese economy is based on strong social values, such as work ethic, collectivism and attention to detail which transfers to high productivity and the quality of produced goods.

Gateway to dynamic Asian markets

Thanks to its strong economic and geographical location, Japan is a strategic gateway to dynamic Asian markets. As one of the most developed and innovative economies in the region, Japan functions as a business and trade centre, facilitating companies’ access to other markets in Asia, such as China, South Korea and ASEAN countries.

Success in the Japanese market is a valuable bargaining chip in the expansion to other East Asian markets. Thanks to advanced logistics infrastructure and strong trade connections with the rest of Asia, Japan is a key centre for companies willing to expand their presence in the region.

An attractive market for expansion

Large and absorbent consumer market

Japan has more than 120 million inhabitants and its consumers are characterised by having high purchasing power and openness to innovative products and foreign services.


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Economic and political stability

Japan offers stable conditions to run a business which minimises the investment risk and allows planning long-term expansion.

High-quality standards

Gaining the trust of demanding Japanese consumers may open the doors to other Asian markets because products meeting Japanese norms are often considered as trustworthy in the entire region.

Industry reports

We encourage to familirise yourself with the industry reports for six priority industries. The documents are detailed elaborations including key information on the market trends, regulations, entry barriers and preferences of consumers in Japan. The reports aim to help Polish companies understand the specifics of the Japanese market and identify the best operational strategies.

News

Exhibition at the Poland Pavilion – heritage, creativity and AI

Exhibition at the Poland Pavilion – heritage, creativity and AI

“Heritage that drives the future” is the slogan for the story of modern Poland and its ambitions at the World Expo 2025 Osaka, Kansai. Developed by an interdisciplinary team, the exhibition concept for the Poland Pavilion consists of interactive art installations that showcase the “creativity gene” which is part of the Polish identity. The atmosphere of the space is created by a combination of nature, tradition, science and technology. Its driving force is the visitors, who both experience and co-create the exhibition.
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