The cosmetics industry, including the production and distribution of care, beauty and hygienic products, is a key segment of the economies of many countries, directly influencing the quality of the consumers’ lives and creating health and beauty standards. According to forecasts in 2024, the amount of revenue from the sale of cosmetics in Poland will estimate around 6 billion USD.
The cosmetics industry in Poland
The cosmetics industry covers a wide spectrum of products from cosmetics for makeup and skin care to personal hygiene products.
Beauty and makeup preparations accounted for the highest share in the global export from Poland (49% in the cosmetics category); shaving preparations, deodorants (14% in the cosmetics category) and hair preparations (13% in the cosmetics category). Exports of cosmetics from Poland increased by almost 40% from 2019 to 2023. The largest increases in 2023 are visible in such categories as essential oils, fragrance mixtures, beautification and painting preparations.
Catalogue of Polish cosmetics companies that are present in or have the potential to enter the Japanese market
Polish cosmetics companies: companies that are globally known (according to Forbes survey results), companies owning cosmetic product brands that have the highest quality rating (according to Forbes survey results), cosmetics companies that are active at international and national cosmetics fairs and presentations, featured on the Świat Przemysłu Kosmetycznego [World of the Cosmetics Industry] portal
Company
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Global Cosmed Global Cosmed – as of 1 March 2024, renamed to Dr. Miele Cosmed Group
Poland, Radom
Germany, Stadtilm
Dr. Miele Cosmed Group (formerly: Global Cosmed) is a manufacturer of cosmetics and household chemicals. The company’s main factories are located in Poland and Germany. The factory in Radom – cosmetics, factories in Jawor and German Stadtilm – household chemicals. The company owns cosmetics brands such as i.a. Bobini Baby, Bobini Kids, Apart, Biophen (Global Cosmed 2). The company produces cleansing and care cosmetics, wet wipes, shower gels, liquid soaps, including those composed of 99% naturally derived ingredients.
Exports – geographical destinations
Expansion into foreign markets: to double the number of export markets within three years – 60 markets within three years
Branch offices abroad/Other forms of foreign market presence
In 2005, the distribution companies Global Cosmed Group GmbH and Global Cosmed GmbH were founded in Hamburg (Germany)
The product range of Ziaja includes ca. 1,200 skin care products and pharmaceuticals. It covers face, body, hair and oral care preparations. Gels, lotions, deodorants, face creams and milks are produced (Ziaja 2). Ziaja comes first in the ranking of the best Polish brands.
Exports – geographical destinations
Ziaja is available in more than 30 European countries. The largest markets for Ziaja cosmetics abroad are currently: Spain, the Czech Republic and Croatia.
Branch offices abroad/Other forms of foreign market presence
200 shops in Poland and abroad. The products are distributed abroad by large retail chains, drugstores and pharmacies.
Eveline Cosmetics SA, Sp.k. Poland, Lesznowola, Mazowieckie voivodeship
The company produces a wide range of personal care products, including hair care, hand and foot care cosmetics, eye make-up products.
The brand’s make-up products are awarded in major local popularity contests every year. Lines with bioactive gold, snail secretion filtrate, micellar lotions, foundations, mascaras, nail conditioners, eyelash conditioners, and the Slim Extreme firming and anti-cellulite body line are offered. The company produces antibacterial lotions and gels.
The Eveline Cosmetics brand has been awarded the Cruelty-Free Cosmetics Association certificate. Eveline was ranked third among the best Polish cosmetic brands by Forbes in 2021 and second in 2023.
Exports – geographical destinations
Kuwait, Saudi Arabia, Morocco, Egypt as well as in Mauritius, Singapore and Finland.
Branch offices abroad/Other forms of foreign market presence
“The whole range of Eveline Cosmetics products can be purchased without leaving home. At the end of April this year, the company opened an online shop.
Oceanic’s cosmetics are manufactured at its production plant in Trąbki Małe (Pomorskie Region). They are formulated i.a. for people with sensitive and allergy-prone skin.
The AA Wings of Color brand is the first full range of make-up products for people with sensitive and allergy-prone skin. The range of products offered by OCEANIC includes about 1,000 items: AA Cosmetics mass market cosmetics, and Oillan and AA Therapy dermocosmetics. OCEANIC holds 7 quality certifications, including GMP certification. Among the best Polish cosmetic brands, the AA brand ranks fifth among the 13 Polish brands evaluated.
Exports – geographical destinations
OCEANIC is present in more than 30 countries worldwide. The company is particularly strong in Belarus, Lithuania, Ukraine and Hungary. Cosmetics and dermocosmetics of the OCEANIC brands are also available in the USA, South Korea and Western Europe. The key growth directions for the coming years will be Europe, North Africa, the Middle East and the Far East.
Branch offices abroad/Other forms of foreign market presence
OCEANIC cosmetics are adapted to the local regulatory, cultural and social requirements and customer preferences in the respective markets. The company cooperates with local distributors.
The fifth place in the list of the 10 largest Polish cosmetics companies is held by Orkla Care. It is a holding of brands such as Bio-Oil (skin care, universal face and body oil), Perspirex (antiperspirant), Jordan (oral hygiene). For a long time the group had also included Soraya and Dermika, but in 2020 Orkla Care sold the lines to Bielenda. Orkla Care’s portfolio currently focuses on products in the Health, Home & Personal Care and Wound Care categories.
Exports – geographical destinations
Orkla is one of Norway’s oldest business concerns (Orkla 3). Orkla is a leading supplier of brands for the food, specialty, pharmacy, bakery and food service trade.
The brand’s global operations include business areas in a range of countries, i.e. Orkla Foods, Orkla Confectionery & Snacks, Orkla Care and Orkla Food Ingredients. Currently operating in Denmark, Norway, Sweden, Finland, Poland, Lithuania, Latvia and Estonia, Orkla Care S.A. is the leader in private label distribution. In Poland, the company is in charge of the promotion, sales and distribution of both own brands and products of renowned companies.
Branch offices abroad/Other forms of foreign market presence
Orkla Care S.A. cooperates with some of the world’s biggest brands.
Cosmo is an international company in the beauty industry. It is a family-run, international company with Polish capital, which has become a leader in the nail design sector of the beauty industry.
Sales leader in the hybrid nail polish category. It owns the NEONAIL, NEONAIL Expert, MYLAQ and NEO MAKE UP brands. It also offers hand, foot and eye care products.
Exports – geographical destinations
The company exports its products to 40 countries.
Branch offices abroad/Other forms of foreign market presence
Online shops: Spain, Italy, Germany.
Dr Irena Eris S.A. Poland, Piaseczno, Mazowieckie voivodeship
Dr Irena Eris S.A.’s portfolio is based on the production of cosmetics and the operation of a network of cosmetic institutes and five-star spa hotels. The company develops cosmetic products at its production facility in Piaseczno. Its cosmetic formulas enjoy continued appreciation from a customer base around the world. The company’s range includes facial care cosmetics – i.a. serums, eye creams, make-up removal and cleansing, masks, day and night face creams, neck and décolletage care, body care cosmetics, breast care, hand and foot care, make-up cosmetics – face: foundations, powders, eyes: mascaras, pencils, lips: lip glosses.
It also offers dermocosmetics including medical devices, cosmetics and spa medications. As the only cosmetic brand without French origins, Dr Irena Eris has been a member of the prestigious Comité Colbert – the club of Europe’s most luxurious brands – since 2012. The company owns the Dr Irena Eris Centre for Science and Research. The company offers its products under the following brands: products branded Dr Irena Eris; products branded Pharmaceris; products branded Emotopic; products branded Lirene; and products branded Under Twenty.
Exports – geographical destinations
The products of Dr Irena Eris S.A. are sold in 74 countries worldwide.
It is anticipated that the company’s business will grow in foreign markets where the company is selling its products in the USA and Canada. The company plans to purchase cosmetic brands in Europe, to achieve a stable and sustainable position in key international markets (EU, USA and MENA – countries of the Middle East and North Africa).
Branch offices abroad/Other forms of foreign market presence>
Cosmetics produced by the Company are sold in drugstores, pharmacies, perfumeries, beauty salons, supermarkets and online shops in more than 70 countries worldwide.cie.
Bielenda Kosmetyki Naturalne S.A. (formerly: Bielenda Kosmetyki Naturalne Sp. z o.o.)
Poland, Kraków
Bielenda Kosmetyki Naturalne is a Polish cosmetics company. Its range includes over 400 cosmetic products with natural ingredients. The company produces natural face, body and hair care and make-up cosmetics. The Bielenda Group includes such brands as Bielenda, Bielenda Professional, BodyBoom, FaceBoom and BabyBoom, Bielenda Professional Supremelab, Soraya and Dermika, as well as SheHand, SheFoot and ManFoot and SheCare and SkinArté.
All cosmetics are made at the company’s headquarters in Kraków.
BIELENDA holds quality certificates ISO 9001:2015 and ISO 14001:2015 (International Environmental Management Standard – minimising the impact of the company’s activities on the environment) and a GMP certificate.
Exports – geographical destinations
Bielenda brand cosmetics are available in more than 55 countries worldwide.
Bielenda distributes its products to France, Romania, Spain, Greece, Estonia, Latvia, Lithuania, the Netherlands, Sweden, the UK, Germany, Portugal, the United Arab Emirates and Cyprus, among others. For years now, Bielenda has been available in South Korea, where it holds an important position in the make-up remover segment. It is expanding its sales i.a. in Singapore, Hong Kong and Japan.
Branch offices abroad/Other forms of foreign market presence
Online sales of Bielenda products in the Netherlands.
The international logistics company Rohlig Suus Logistic provides distribution services, delivering Bielenda cosmetics to Western European markets. It delivers cosmetics to final customers in Poland and to customers operating in foreign markets.
Dramers is a manufacturer in the cosmetics and household chemicals industry. In addition to manufacturing products under its own brands, the company focuses on contract manufacturing. In the cosmetic chemicals industry, it specialises in the development of perfumes, skincare and hair styling products. The lines owned by Dramers include the brands: Jean Marc, Professional STYLE, 4 Seasons and LOOK EXPERT, Concertino. The 4 Seasons brand includes hair sprays and mousse, the LOOK EXPERT brand – hair shampoo and conditioner, and the Professional STYLE brand – hair care products as well. The widest range of products is manufactured and marketed under the JEAN MARC brand and includes body sprays, aftershaves, a variety of toilet waters, perfumed waters, gift sets, and shower gels. Dramers also produces nail polish removers and body sprays under the Concertino brand.
The presentation of Dramers’ operating principles pointed to the use of the principles of Kaizen philosophy, a Japanese concept of management practice and art.
Exports – geographical destinations
Dramers distributes its products to 58 countries
Torf Corporation Sp. z o.o. Poland, Kąty Wrocławskie, Dolnośląskie voivodeship
Torf Corporation Sp. z o.o. offers face and body care cosmetics and oral care products under its own and its customers’ brands. It has more than 700 active finished goods references in its portfolio. The company uses the beneficial effects of peat in cosmetic products.
In the production of cosmetics, the company uses an extract obtained from peat containing valuable micro- and macroelements called tołpa® peat.
This extract has wide-ranging beneficial effects on the skin: it protects and moisturises, regenerates, boosts resilience, inhibits the growth of bacteria and has an antioxidant effect.
Torf Corporation is in charge of the Tołpa brand (based on peat extract added to the company’s cosmetics) and the production of private labels. It owns the ON brand of toothpaste and the dentica by tołpa® brand of mouthwash. The company produces serums and concentrates, day and night creams, eye creams, toothpastes, lip balms, sunscreens, lotions and emulsions, oils, washing foams and gels.
Exports – geographical destinations
The company’s cosmetics can be found in 25 foreign markets.
INGLOT jest w Polsce liderem branży kosmetyków kolorowych. W ofercie Inglot jest ponad 2500 produktów. Produkuje najwyższej jakości kosmetyki podkreślające urodę. Firma Inglot stworzyła i produkuje m.in. lakiery hybrydowe, tusze do rzęs, cienie do powiek, żele do powiek, podkłady do twarzy. Marka Inglot to marka cruelty-free (lista PETA -People for Ethical Treatment of Animals). Firma posiada certyfikat Halal (dokument potwierdzający zgodność wyrobu z zasadami islamu). 95% produktów INGLOT powstaje w laboratoriach i stanowiskach produkcyjnych zlokalizowanych w Przemyślu.
Exports – geographical destinations
Polish cosmetics company with a global reach: 90 countries (Europe, Asia, North America, South America, Africa, Australia), 950 locations.
It boasts a dominant position in the domestic cosmetics markets in Malaysia, Azerbaijan and Ireland.
Branch offices abroad/Other forms of foreign market presence
Outside Poland, the company operates as INGLOT Cosmetics. Diverse sales channels, availability in many online platforms and marketplaces.
Delia Cosmetics Sp. z o.o. Poland, Rzgów, Łódzkie voivodeship
Polish capital
Delia Cosmetics – manufacturer of hair, body and make-up cosmetics. Manufacturer of eyebrow and eyelash tint; body, face, hand, foot care cosmetics; make-up removers. Manufacturer of make-up products for face, lips, eyes, nail polishes and conditioners, nail polish removers. Manufacturer of hair care, styling, colouring and bleaching products. Delia also produces a wide range of cosmetics for men. Delia Cosmetics owns two brands – Delia and Cameleo. The company has become increasingly focused on producing vegan cosmetics with natural, certified ingredients.
Exports – geographical destinations
In 2021, Delia Cosmetics entered new foreign markets: Ecuador, Chile, Uzbekistan, Bahrain, Oman and Nepal.
In total, Delia Cosmetics ships its products to more than 90 markets located on five continents
Delia exports its cosmetics primarily to EU countries, but also to South America and South-East Asia.
Branch offices abroad/Other forms of foreign market presence
The brand is attractive to the distributors in foreign markets especially due to the quality, wide range and sales support offered.cy).
Janda is a cosmetics brand named after one of Poland’s most prominent theatre and film actresses, Krystyna Janda. The Krystyna Janda company produces cosmetics for mature women. The first products of the Siła Nici Kosmetycznych line were released for distribution in the mass market in September 2015 with a huge success.
The company produces body lotions, make-up removers, cosmetics for men, face creams and night creams for various age groups, day and night creams, eye creams, foundations, masks, serums (for various purposes).
Exports – geographical destinations
The company works on the availability of Janda products in foreign markets.
The possibility of launching Janda products in the US, Australia, and the UK is investigated.
Laboratorium Kosmetyków Naturalnych FARMONA Sp. z o.o Poland, Kraków
Farmona produces hair, body, and face care cosmetics.
The Company’s offer currently includes more than 500 products of many brands (including Farmona, Farmona Professional), addressed both to individual clients and professional customers: beauty parlours, massage parlours and spas. The cosmetics are based on natural active ingredients. Laboratorium Kosmetyków Naturalnych Farmona follows the principle of sustainable development in its production: the company uses ingredients from renewable sources, and applies ecological production procedures, drawing on the latest technological discoveries. Farmona is certified for Good Manufacturing Practice (GMP) of cosmetics, ISO 22716:2007 certified, ISO 9001:2008 certified. It holds ISO 14001:2004 certification, confirming the implementation of an Environmental Management System.
Exports – geographical destinations
Laboratorium Kosmetyków Naturalnych Farmona exports its cosmetics to 60 countries worldwide. The main export destination is European countries. Other export destinations include countries in the Middle East (UAE, Saudi Arabia), Asian countries (Vietnam, Taiwan), as well as the USA and Canada.
Branch offices abroad/Other forms of foreign market presence
Farmona regularly participates in Cosmoprof Bologna, the international cosmetics fair in Bologna.
Farmona is involved in exports in the European Community markets through intra-EU supply of goods.
STARA MYDLARNIA NATURAL COSMETICS SP. Z O.O. Poland, Warsaw
Stara Mydlarnia is a large family-run company producing natural face, body and hair cosmetics, men’s cosmetics, and accessories. A major part of the company’s business is the production of fully hand-made block soaps, as well as bath muffins, creamers and balls – ‘hand made by Stara Mydlarnia.’ It also offers aromatherapy products with ingredients that are mostly of natural origin.
Face care products include creams, tonics, oils, gels; lip care products include scrubs, protection and scrub lipsticks; SPF (Sun Protection Factor) creams are also produced. Body care products include gels, oils, caviars (concentrates of naturally derived substances), hand care, foot care, and massage preparations. Hair care products include shampoos, hair oiling conditioners.
Exports – geographical destinations
Middle East markets: UAE.
It is planned to develop exports rapidly (2019).
The brand is expanding its distribution network abroad – in markets such as Japan, the US, Australia.
Branch offices abroad/Other forms of foreign market presence
In 2010, STARA MYDLARNIA began developing a network of franchise shops. Today, it comprises several dozen of own and franchise shops; successful exports; several prestigious cosmetics awards; customer recognition at home and abroad..
Laboratorium Kosmetyczne AVA Poland, Całowanie, Mazowieckie Voivodeship
Founded in 1961, Laboratorium Kosmetyczne AVA offers a wide range of ecological products, dermocosmetics and traditional professional products for beauty parlours.
It was the first Polish company to receive a licence to produce organic cosmetics from the French ECOCERT certification body. It has three certified lines in its offer: Eco Linea, Eco Garden, Aloe Organic.
AVA’s production includes: organic and biocosmetic lines (e.g. creams with vegetable extracts), anti-wrinkle care lines (e.g. cream with bio-collagen formula), dermocosmetics (foams, scrubs), body care line (e.g. breast shaping serum), cosmetic lines for men, make-up removers.
Exports – geographical destinations
The share of exports in AVA’s total sales is increasing significantly from year to year.
Ava cosmetics are available in 36 countries, including Japan.
Branch offices abroad/Other forms of foreign market presence
AVA participates in EU programmes that subsidise foreign trade fairs and missions, some of them in very remote parts of the world.
Regular participation in such activities has helped to promote the AVA brand in Europe, Asia, including Arab countries, and North America. A key attraction for foreign customers selecting AVA is ECOCERT-certified organic cosmetics.
Allvernum Sp. z o.o. Poland, Skawina, Małopolskie voivodeship
Polish cosmetics manufacturer. Polish capital. It has operated since 2013, initially under the name Allverne; since 2018 the company has been renamed to Allvernum Sp. z o.o. The brand’s portfolio includes five main cosmetic lines: Allverne Science&Nature – hypoallergenic face creams, Allverne Home&Essences – a series of scented candles and diffusers, perfumed waters for women, Vitea – intimate hygiene cosmetics, and Allverne Nature’s Essences. The company offers micellar facial cleansers with hypoallergenic formulas. In the 2022 edition of the LOVE COSMETICS AWARDS, the jury awarded the Green Herbs collection of perfumed waters. In previous years, the company also received prizes in competitions organised by institutions associated with the cosmetics industry. Allvernum cosmetics are certified by the European Commission Cosmetic Product Notification Portal (CPNP).
Exports – geographical destinations
The company participated in the Polish Technology Bridges project funded by the European Regional Development Fund from 2018 to 2023.
Participation in the project enabled the company to develop a strategy to market its cosmetics in Canada, Kazakhstan, the United Arab Emirates, and Taiwan, and to begin export sales.
Pollena Kosmetyki i Mydła Naturalne Sp. z o.o. Pollena Ostrzeszów
Poland, Ostrzeszów, Wielkopolskie Voivodeship
Pollena Ostrzeszów is a manufacturer of hygiene and cleaning products. The product range includes soaps, shower gels, lotions, facial cleansers, baby and child care and cleansing products, as well as detergents for laundry, dishwashing, household cleaning, washing-up liquids and stain removers.
The company owns the Biały Jeleń brand (hypoallergenic products), which is one of the most recognisable cosmetics brands in Poland.
It also owns the Dzidziuś brand of baby products (shampoos, gels, soaps). Pollena is GMP-certified by the Noble Cert Test & Certification Institute.
Exports – geographical destinations
Pollena Ostrzeszów “enjoys the recognition and loyalty of its customers not only in the domestic market, but also abroad”.
YOPE conceptually develops and markets natural cosmetics and cleaning products. In the early days, the company based its product range on soaps to later expand its portfolio to include gels, lotions, hand creams and products for children and the home. By 2024, the company offered customers a wide range of hair, face and body care products. YOPE, seeks its competitive advantages in offering products with complex fragrances, natural and high-quality ingredients, as well as attractive packaging design. It is also important from the company’s perspective to keep the prices of the preparations at a level that allows them to reach a large target group.
Exports – geographical destinations
The company sells its products through dedicated online shops or distributors, in countries in Western Europe, Asia and North America.
Branch offices abroad/Other forms of foreign market presence
The company also has a presence in Japan, where it promotes its brand by identifying nine customer values: quality, safety, clarity, fragrance, design, sustainability, affordability, brand philosophy and no testing of products on animals. The YOPE stationary shop is located in Nagasaki. The online shop, on the other hand, offers 61 body care products, nine baby care products and 19 cleaning products.
GLOBAL COSMED S.A. (WSE debut: 13 April 2013)
In 2024, renamed to Dr. Miele Cosmed Group SA
Poland, Radom
Dr. Miele Cosmed Group (formerly: Global Cosmed) is a manufacturer of cosmetics and household chemicals. The company’s main factories are located in Poland and Germany. The factory in Radom – cosmetics, factories in Jawor and German Stadtilm – household chemicals. The company owns cosmetics brands such as i.a. Bobini Baby, Bobini Kids, Apart, Biophen. The company produces cleansing and care cosmetics, wet wipes, shower gels, liquid soaps, including those composed of 99% naturally derived ingredients.
Exports – geographical destinations
Expansion into foreign markets: to double the number of export markets within three years – 60 markets within three years.
Branch offices abroad/Other forms of foreign market presence
In 2005, the distribution companies Global Cosmed Group GmbH and Global Cosmed GmbH were founded in Hamburg (Germany).
Miraculum SA Poland, Warsaw
Listed company
Listed on the Warsaw Stock Exchange since April 2007.
The activities of Miraculum SA, whose name refers to its historical predecessors, focus on the development and sale of skin care and depilatory cosmetics, as well as perfumery and make-up products. The company’s portfolio includes the following brands: Miraculum, Tanita, Pani Walewska, Chopin, Brutal, Wars, Lider, Gracja, Mirasol, Paloma, Joko and Virtual. The company operates in the retail market. This means that the products offered by the company reach the final customers (customers of retail stores) through the traditional (wholesale) or modern (retail chains) channel. The company’s products are present on the domestic market as well as in international markets.
Exports – geographical destinations
Its main export markets are Russia, Ukraine, Belarus and Lithuania.
Miraculum cosmetics are currently available on 41 markets. Market entry into Saudi Arabia and the UAE is planned.
Harper Hygienics SA Harper Hygienics S.A. Manufacturer of cosmetics
Poland, Warsaw
The company has been listed on the Warsaw Stock Exchange since 2010.
Hyper Hygienics is a manufacturer of cosmetic and hygiene products for skin cleansing. The company’s core brand is Cleanic. Today, the brand features more than 40 products, including in particular facial make-up removers, skin cleansing and care products for children (Cleanic Kindii), and intimate hygiene products (Cleanic Intimate). The company also produces private labels for retail chains.
Exports – geographical destinations
The company exports mainly to Western European markets.
Branch offices abroad/Other forms of foreign market presence
Cooperation with Ireland-based Musgrave, launch of Kindii branded products in the SuperValu network.
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