SME Internationalisation – “Brand HUB” Project

The aim of the project is to increase the development potential of Polish SMEs and to boost the export volume of Polish enterprises through their participation in promotional activities on foreign markets.

The Brand HUB project covers a broad spectrum of activities promoting the Polish export potential, focusing on 15 key sectors of high innovation and international competitiveness:

As part of the implementation of major promotional events, the Polish Investment and Trade Agency (PAIH) promotes Poland and the Brand of the Polish Economy through its participation in the World Expo 2025 Osaka, Kansai in Japan. Funds from the Brand Hub project are used to finance business and media missions to Poland, multimedia materials used in the Polish Pavilion and on social media, an export-oriented economic forum, and communication activities promoting the Brand of the Polish Economy. The amount allocated for these activities is PLN 9 million.