For many years Poland has been an active participant in World Exhibitions – the biggest and the most prestigious economic and promotional events in the world. Expo 2020 Dubai is an opportunity for Poland to strengthen its positive image on the international arena, to present Polish culture as well as for economic promotion. We will present a multidimensional presentation of technology and companies representing strategic industries, from the point of view of export potential to the Middle Eastern markets, and thus generate a real increase in business transactions.
The Polish Investment and Trade Agency is responsible for Poland’s participation in the World Exhibition Expo 2020 Dubai.
Adrian Malinowski
The Commissioner General of the Polish Section Expo 2020 Dubai"In light of the COVID-19 pandemic, the slogan of the Exhibition takes on a new meaning. Declarations of solidarity, cooperation and concern for future generations are now gaining new significance. Our goals include strengthening Poland's economic contacts with the UAE and the entire Middle East and supporting Polish entrepreneurs in overcoming the barriers, created by the current pandemic situation. We treat Poland's participation in Expo 2020 in Dubai as an investment that will benefit the Polish economy and Polish companies in the future. According to the assumptions, the next World Exhibition is to be a platform for cooperation, and the COVID-19 pandemic creates a new context for all political, economic and promotional activities. As a country, Poland will actively participate in this new international discussion."
Krzysztof Drynda
President of the Board of the Polish Investment and Trade Agency"Participation in Expo 2020 in Dubai is one of the key projects of the Polish Investment and Trade Agency in the field of foreign economic promotion. This is a unique opportunity to present the potential of our country in the Middle East, which is the world center of trade. Moreover, we want Polish companies to take advantage not only the internal demand of the Gulf markets, but also of the entire African continent. We are already observing a significant interest of companies in the offer we have prepared, and you can still apply to most of the initiatives, which I strongly encourage. In particular, I would like to invite everyone to the Polish-Arab Economic Forum, which will be held on December 6, 2021 in Dubai. After the end of the Expo, our offices in the region will be able to continue what we will start so spectacularly. This is extremely important from the Polish perspective in terms of fully taking advantage of the potential of this event."
Poland. Creativity inspired by nature
The Polish Pavilion’s moto, combines the theme of human potential and the topics recommended by the organizers: sustainable development and mobility. In Dubai, we will present Poland as a country whose great resource is its people - creative, hard-working, well educated, full of energy and resourcefulness, able to face new challenges and setting trends. We present creativity as a Polish virtue - a value, which is a source of success on every level: economic, scientific, cultural and social.
In Dubai, in addition to building the Pavilion and creating our exhibition, it is planned to implement a variety of programs and accompanying events, extensive communication activities, as well as participation in the Organiser's initiatives.
20+ themed
weeks
40+
Ministries and cooperating institutions
4+ years
of project implementation
2000 m²
of Polish Pavilion
Poland's participation is accompanied by a wide offer for Polish companies, who can apply for financial, organizational and promotional support, using Poland's participation in Expo 2020 in Dubai as an opportunity to build relations with business partners in the United Arab Emirates and the entire Arab Gulf.
The Polish Investment and Trade Agency is responsible for Poland's participation in the Expo 2020 World Exhibition in Dubai. The project’s supervising institution is The Ministry of Economic Development, Labour and Technology.
The Polish Pavilion
Poland has found itself in an exclusive group of several dozen countries that are building their own pavilion at the World Exhibition Expo 2020 Dubai. The Polish Pavilion will be the main arena for presentations and a carrier of information about Poland. The competition for the architectural design was won by the Warsaw studio WXCA.
The architecture of the Pavilion clearly refers to mobility: it is an open, wooden, modular structure expanding upwards, which invites visitors to rest in the shade of a wide roof and to contemplate the installation above the guests' heads – a kinetic sculpture representing a flock of birds.
The consortium of Science Now, Stellar Fireworks and Tellart is responsible for the creative concept and narration of the visitor’s path in the Polish Pavilion, implemented as key experiences and content of multimedia materials.
The five chapters of the Polish Pavilion
The narrative of the Polish exhibition is being built around the keynote of Poland's participation in Expo 2020 Dubai: "Poland. Creativity inspired by nature ". The complete story about Poland consists of five sections, corresponding to the five zones of the Polish Pavilion, which form a series of experiences, each leading on from the previous one. In each of them, the theme of mobility, proposed by the Exhibition organizer is to be found – in relation to people, ideas, culture or technology. The narrative chapters provide a series of compelling and positive associations with Poland manifested in the exhibition content, form and emotions. Poland will be presented as a modern and dynamic country that is ambitiously developing new areas of economy, science, culture and tourism.
The Polish exhibition has been adapted to the current epidemiological conditions and will be almost entirely in a non-contact form.
I
Poland. Inspired by nature
Before entering the Polish Pavilion, while still in the queue zone, visitors will learn about the richness and variety of Polish nature and the attractiveness of our country for tourists. The characteristic of the vegetation to be found in various regions of Poland, will be interspersed with artistic presentations of Polish landscapes, as interpreted by illustrators, graphic designers, typographers and poets.
II
Poland. A home for creativity
Poland will be presented as, an open and welcoming home of creativity. The manifestation of this will be, a multimedia artistic installation entitled "The Polish Table", inspired by a symbolism of the Polish table, which will become an intercultural meeting place and where the pavilion guests will be welcomed, at the same time, through an interactive, light projection, a place of contact with the Polish language. This will enhance multicultural meetings, stressing the importance of the traditional welcome.
The installation "The Polish Table" will be a unique artistic object, created from the raw materials which are characteristic of our country, such as copper, glass, wood, ceramics and carbon fibers, with the joint effort of Polish craftsmen, artists and engineers.
III
Poland. Spirit of ingenuity
This part of the Polish Pavilion is dedicated to the most spectacular Polish successes in the areas of science, culture and tourism. We will present the achievements of various manifestations of creativity as part of an impressive, wooden spatial sculpture, in which multimedia carriers and artifacts are embedded. The interdisciplinary nature of the content will be gathered in five thematic clusters which, combined with the artistic form of this part of the exhibition, will emphasize the invention, entrepreneurship and richness of initiatives undertaken by Poles.
IV
Poland.Land of plenty
The pavilion space for temporary exhibitions, is dedicated to exhibitions prepared by the Polish regions and our institutional partners. Each of them will present their own interpretation of the moto of Poland's presence at Expo 2020 Dubai. The exhibitions will change on a weekly basis, showing the diversity of Poland’s natural environment, culture, tourist attractions, science and economic achievements, all through the prism of Polish creativity.
V
Poland.Landscapes of creatvity
The last zone of the Pavilion, which through large-format multimedia projections and music will create a spectacular finale to our exhibition, which is to be an original interpretation of the exhibition's main slogan "Connecting minds, we create the future". Our guests will be invited to co-create a Polish "landscapes of creativity" and to immerse themselves in five extensive themes that distinguish Poland and Poles on the international arena.