Poland has been an active participant of the World Exhibitions for many years now. Apart from building the Pavilion and its own exhibition in Dubai, Poland plans to carry out accompanying programmes and events, as well as taking part in the Organiser’s initiatives. The Polish exhibition will be accompanied by an economic programme, political and diplomatic programme, cultural promotion programme, tourism promotion programme and regional programmes. Following the exhibition’s main theme – “Connecting Minds, Creating the Future” – several dozen public and private entities are involved in Poland’s preparations for participation in EXPO 2020 in Dubai.
The leading themes of the exhibition recommended by the organisers – sustainability and mobility – are elaborated by Poland in three subject areas: technology, international cooperation and nature. The theme of the Polish Pavilion is Creativity inspired by nature.
Th objectives of Poland’s presence at EXPO 2020 Dubai include both economic promotion (strengthening economic relations between Poland and the UAE and the entire region of the Middle East; in particular providing support to Polish entrepreneurs in their search for new sales markets and attempts to build durable commercial relations) and strengthening the image of Poland on the international scene.
Poland’s presence at EXPO 2020 Dubai is supposed to be used as an opportunity for promoting technologies and companies representing sectors of strategic importance from the perspective of export to Middle East markets and, consequently, real growth in business transactions. The areas selected for display have been defined based on a list of priority sectors of the Polish economy that stand the highest change of achieving success on Middle Eastern markets, drawn up for the purposes of the programme “Promotion of economy based on Polish product brands – Polish Economy Brand”, as well as based on the areas of activity represented by the companies participating in the Partnership Programme accompanying Poland’s participation in EXPO 2020 Dubai.